Landing Page | Dental Insurance Online Enrollment
Humana came to us wanting to revamp their online enrollment process for their dental plans, and the first step was a new landing page that lead customers into their online shopping funnel. The client wanted to feature select plans on the landing page in a “good, better, best” model, but only give enough information to get the customers curious enough to enter the shopping experience.
Customers were brought to the landing page through targeted social media ads. Because they would already have an idea of what they might be looking for, we wanted to give them an opportunity in the hero to immediately enter the shopping funnel.
The #1 goal for this page was to increase conversion to the sales funnel. We wanted to give the customers enough basic info to pique their interest and ultimately click to view all the plans in this category.
To this end, we directly followed the Hero module with plan specific information followed by the same call to action directly under.
The featured plans needed to be easily scannable and comparable. We wanted the customers to immediately see why one plan may work for them over another.
If the customer continued down the page after the first two call to actions, we supplied them with more resources and information to help them make their decision. Quick tips, the ability to see if their dentist is in network, and a bit of information about Medicare.
The client wanted to make sure that they’re seen as a trusted advisor to their customers so this addition to the page was very important.
