Site Redesign | FreseniusKidneyCare.com
Fresenius Kidney Care had been a long time client of mine and for years, I had been begging them to approve a site redesign. In early 2024, when the client decided to perform a backend migration to a headless architecture, they allowed us to update the UI of the site at the same time. Knowing that the client’s target audience was mainly people 65+ years old, we were excited to make some much needed user experience updates.
Because this was project was almost exclusively a user interface update, we could only optimize the layout of the homepage and all interior pages.
FreseniusKidneyCare.com is an educational site, so they strive to get as much information to their users as they can. We had a fun challenge of making sure the users were easily able to find what they came looking for when entering the homepage
Before redesign
While this project was focused on the UI of the site, the navigation needed special attention. After several meetings (and a little begging on my part), we were given the go-ahead to make significant structural changes.
The site utilizes many different components and modules for presenting information. Over the years, many different styles were introduced, leaving the site with a very patchy look. A main goal of the redesign was to bring the components back together as a cohesive, modern unit.
